
There are a million reasons why I hate the pinkapalooza that is Breast Cancer Awareness Month. First of all, when I was writing my book I learned that BCAM was originally funded by Astra Zeneca, the makes of Tamoxifen. Now, I’m sure they had nothing but our best interests at heart, but one way you might look at their involvement is this: telling women to get annual mammograms means finding more breast cancer. And finding women with breast cancer means finding new customers for Tamoxifen.
I say this as a woman who believes I am alive today because a mammogram detected a tumor, an aggressive tumor, that was not detectable by self-exam or even by a doctor’s exam. So I’m not arguing against mammograms. I’m just saying Astra Zeneca has a vested interest in Breast Cancer Awareness Month and for many years, they had final say on how it was promoted.
Now, of course, some 22 years later, it’s completely out of control. We Shop, Therefore we Cure is the clear message. Buy some pink crap, a blender or a dirt devil or a condom, and a tiny fraction of that money will go to breast cancer research.
One of my personal favorites is Breast Cancer Barbie. (Ok, technically, it’s Pink Ribbon Barbie.) What I love most is that Mattel, in announcing that Pink Ribbon Barbie would be working the toy shelves, if not the streets, for breast cancer, they said that the doll would help open a dialogue between kids and their cancer stricken moms.
Really?
How does that go?
“Hey kids, see this pretty Barbie? This is what Mommy never looked like. And now that she’s got breast cancer, she doesn’t look like Barbie even more!”
Most of all, I hate how much the pink ribbons prettify an ugly, tragic, awful thing. We should not be wrapping up this epidemic in pink ribbons. It gives the rest of the world the false sense that it’s all okay, and it gives the women who are victims (yes, victims) the sense that if they complain, if they’re angry, there’s something wrong with them. They should simply smile and be grateful for all the people buying all that pink crap.
As for me, I don’t buy pink in October (although once I filled my pocket with pink M and M’s that were in a big bowl in a shop in Soho—does that count?)
I love that the anti-pinkapalooza is no longer much of a contrarian point of view. Now, if we could just banish those yellow Live Strong bracelets…..


